Get Support (not pressure sales)

There is just something fun about shopping for new construction homes. The models are all decked out and dressed to impress, the inventory homes are clean and ready for a new family to move in, and the sales reps are full of positive information and enthusiasm. It's easy to get wrapped up in the sales mantra without some solid footing and the proper perspective.

Successful home builders got to the top because they know how to market and sell homes. No matter how stacked they may be with quality, features, and fair pricing: if they can't market the homes effectively, they don't survive. So as a home buyer - or as a Realtor without extensive new homes experience - it's hard to wade through the builder's marketing pitch and know who you are really dealing with.

That's where your agent comes into the picture - we provide solid ground and support you need to make smart decisions, no matter how great the builder's sales pitch may sound. They key element of our agency relationship is trust - when you believe that your Realtor is absolutely looking out for your best interests, you'll make smarter, more informed decisions. We build that trust by providing unbiased information, honest opinions, and candid advice when you need it most.

Learn more about Icon Real Estate, or contact us today.

Understand and Predict Builder Pricing

New home buying in previous years was a predictable experience -- most builders priced homes in a uniform fashion, and significant incentives applied mostly to investors. In 2009, we have to consider not only a particular builder's posted prices, but also their financial position and future plans.

A builder's list price may be anywhere from 2% to 25% above their bottom line price. Without expert knowledge, how will you know your true new homes price range?

You will rely on your trusted Realtor to parse through the list of possible homes and tell you which are truly in your price range. If you're looking to spend around $200,000, you may be looking at homes listed anywhere from $200,000 up to $285,000 (depending on the builder, of course).

Learn more about Icon Real Estate, or contact us today.

Negotiate Insane Discounts

Want to tell your friends that you bought your new home at a 20% discount? It really does feel good to win big on any purchase -- especially one that saves you tens of thousands. Effective negotiation can mean the difference between 2,000 sqft or 2,700 sqft, or $100/month off your payment, or an extra $25,000 in your pocket when you sell down the road. When it's time to talk dollars with the builder or seller, you better have a proven professional on your side. It's what we do best.

We developed an effective builder negotiation strategy in 2005 when we represented a huge list of investment clients. It's no accident that we average 15% below list price as buyer's agents on completed new home sales.

Learn more about Icon Real Estate, or contact us today.

Search with Powerful Online Tools

Our new homes database is entirely unique -- it's 100% agent-driven, meaning no builders or advertisers provide the content. Actual Icon Real Estate agents and associates fill this database with information we find through buyer representation and old fashion research. The database is updated on a constant basis, and special incentives or price reductions are posted weekly. We provide this service for our clients and to make sure we stay on top of the Houston market. We use this database, too.

Learn more about Icon Real Estate, or contact us today.